Coupons, Deals & Discounts

• 10 Best Practices For Digital Coupon Promotions – Valassis
• 10 Mistakes Daily Deal Sites Should Avoid Making – Marc Horne
• 2014 Coupon Trends – 2013 Year-End Report – Inmar
• A Theory Of Social Coupons (Current Version – July 2012) – Upender Subramanian
• An Appraisal Of Groupon E-Business Model – Odeniyi, O. Ayodeji, Lawal, N. Tunde, Kareem & A. E. Adebowale
• An Equilibrium Analysis Of Daily Deal Strategies – When Should A Daily Deal Website Display Deal Sales
• An Investigation Of Mergers And Acquisitions As The Growth And Globalization Strategy For Groupon
• Business Models To Create Customer Loyalty And Generate Profitability Groupon’s Case – Marta Silva
• Case Study Groupon – The Founder And Now Deposed CEO Andrew Mason – The Cat As A Hat
• Coupon Advertising – The Ultimate Guide For Small Businesses – Abigail Orencia
• Coupon Codes – Your Secret Weapon For Saving Money Online!
• Coupons And Deal Sites – How To Make Money With Groupon – Chris Hamilton & Kersten Kloss
• Coupons Of The 21st Century – The Golden Age Of The Daily Deal Industry – Kathleen Donnelly
• Daily Deal Millionaires (Ebooks)
• Daily Deal Websites In Markets With Asymmetric Information – Mark Bender & Esther Gal-Or
• Daily-Deal Selection For Revenue Maximization – Theodoros Lappas & Evimaria Terzi
• Digital Commerce In Retail – Mass Distribution And Acceptance Of Mobile Couponing (January 2015) – GSMA
• Digital Coupon Management – Standard Specification (Issue 1.0 June 2012) – GS1
• Digital Couponing – Learning From A National Survey Of CPG Brands (Fourth Annual Conference October 2, 2012)
• Digital Redemption Of Coupons – Satisfying And Dissatisfying Effects Of Promotion Codes
• Digital Vs. Traditional Coupons – Who Are The Users – And Are They Delivering ROI – Neal Heffernan
• Do Coupons Expand Or Cannibalize Revenue – Evidence From An E-Market – Imke Reimers
• Don’t Discount Coupons – Developing And Optimizing An Effective Coupon Program – BlueHornet
• Dynamic Platform Competition In A Two-Sided Market – Evidence From The Online Daily Deals Promotion Industry
• Ecommerce Coupon Companies – Market Study And Analysis – Nikhil Chhabra
• Emergency Sales Technique – How To Instantly Drive More Groupon Sales
• Eric Lefkofsky Of Groupon – Bootstrapping In America
• Feeding Your Business With Groupon – Big Teeth Productions
• Group Coupon = Groupon – Groupon.com – The Power Of Collective Buying – Ish Bhanu
• Group Buying – A Five Step Roadmap To Getting Started With Groupon And Other Group Buying Companies
• Groupon – Case #6-0034 – Cassie Lancellotti-Young
• Groupon – Fastest Growing Company Ever! – Andrew Mason
• Groupon – What A Deal – Collective Buying Power – Doug Buchler, J.M. Downey & Aaron Goldstein
• Groupon And Living Social Deals For Salons And Small Businesses – Elizabeth Burns
• Groupon Goes Public – Communication Strategy And Challenges