Customer Loyalty

• 10 Steps For Setting Up A Customer Loyalty Program – Kim Skaaning Jorgensen
• 4 Ways To Build & Optimize A Customer Loyalty Program – Jun Loayza
• A Customer Loyalty Model For E-Service Context – Pin Luarn & Hsin-Hui Lin
• Achieving Big Customer Loyalty In A Small Business World – Jed Williams & Kristy Campbell
• Affecting Customer Loyalty – Do Different Factors Have Various Influences In Different Loyalty Levels
• Building Customer Loyalty – A Customer Experience Based Approach In A Tourism Context – Martina Donnelly
• Building Customer Loyalty (2001) – Craig F. Churchill & Sahra S. Halpern
• Building Customer Loyalty With Prepaid Cards – Mercury
• Business Models To Create Customer Loyalty And Generate Profitability – Groupon’s Case – Marta Silva
• Customer Loyalty – A Multi-Attribute Approach – J. Barry Dickinson
• Customer Loyalty – How To Retain Your Customer Base Through Loyalty
• Customer Loyalty – The Major Goal Of Customer Relationship Manangement – Adriana Scriosteanu
• Do Customer Loyalty Programs Really Work – Grahame R. Dowling & Mark Uncles
• Driving Customer Engagement And Loyalty With Social Clienteling – Salesforce, Fujitsu & Retail TouchPoints
• Ensuring Customer Loyalty – Designing Next-Generation Loyalty Programs – Oracle
• Failures In Customer Loyalty Programs & How To Solve Them – Instore
• Gaining Customer Loyalty – With In-Store Personalization – Retail Pro
• How To Use Customer Loyalty Programs For Your Business – HubSpot
• Impact Of Customer Satisfaction On Customer Loyalty And Intentions To Switch – Evidence From Banking Sector
• Now Is The Time – Customer Loyalty In India – The Race To Engage The Young, Urban, Aspirational Consumer
• Perceived Benefits Of Customer Loyalty Programs – Validating The Scale In The Indian Context – Sunny Bose
• Retail Analytics – Game Changer For Customer Loyalty – Cognizant
• Scrutinising The Effectiveness Of Customer Loyalty Programmes – A Study Of Two Large Supermarket Chains
• The Antecedents Of Customer Loyalty – An Empirical Investigation In Life Insurance Context – Alok Kumar Rai
• The Creation Of Customer Loyalty – A Qualitative Research Of The Bank Sector – Daniel Jacobsen & Magnus Olsson
• The Effect Of A Multi-vVendor Loyalty Programme – From A Customer Loyalty Perspective – Eline Beltman
• The Four Keys To Customer Loyalty – AchieveGlobal Inc
• The Future Of Customer Loyalty – Building A Next-Generation Reward Programme – Oliver Wyman
• The Impact Of Customer Loyalty Programs On Customer Retention – Dr. Sima Ghaleb Magatef
• The Importance Of Customer Satisfaction In Relation To Customer Loyalty And Retention – Harkiranpal Singh
• The New Economics Of Customer Loyalty – Andrew Watterson, Scot Hornick & Raj Lalsare
• The Value Of Different Customer Satisfaction And Loyalty Metrics In Predicting Customer Retention
• Three Essays On Advertising, Customer Satisdaction, And Customer Loyalty – Carolyn Samuel Taylor
• Understanding And Improving Customer Loyalty At The Sole Proprietor Restaurant – Kimberly Ramsdell
• Understanding Customer Loyalty And Disloyalty – The Effect Of Loyalty-Supporting And Repressing Factors