Data Marketing

• Agenda Overview For Data-Driven Marketing, 2015 – Gartner Inc
• Big Data For Marketers – 101 Tips To Drive Major Marketing Results With Big Data – Molly Galetto
• Big Data Marketing – Engage Your Customers More Effectively And Drive Value – Lisa Arthur
• Big Data Usage In The Marketing Information System – Alexandre Borba Salvador & Ana Akemi Ikeda
• Building Bridges To The Promised Land – Big Data, Attribution & Omni-Channel – Visual IQ
• Customer Intelligence In The Era Of Data-Driven Marketing – How Analytics Can Help Your Marketing
• Data Driven Marketing & Adobe Marketing Cloud – Accenture
• Data-Driven Decision Making In Marketing – A Theoretical Approach – Benjamin Peyne & Ariane Chan
• Data-Driven Marketing – 29 Experts Tell You How To Transform Your Marketing Organization – Visual IQ
• Data-Driven Marketing – How We Can Help You To Improve Marketing, Optimise Budgets
• Data-Driven Marketing – Push Forward Or Fall Behind – Forbes Insights
• Data-Driven Services Marketing In A Connected World – V. Kumar, Veena Chattaraman & Carmen Neghina
• Exploring Trends And Impact Of Data Driven Marketing – BlueKai Data Impact Report (July 2013)
• Good Data Makes Good Marketing – Using Data Management To Enhance The Effectiveness Of Database Marketing
• How Big Data Is Shaping Marketing (July 29, 2013) – Dr. Phil Hendrix
• Journey To Data Driven Marketing At DaveRamsey.com – Advanced Analytics Yields 567% ROI – Susan Aldrich
• Making Data-Driven Marketing Decisions – The Retail Industry Is Just Beginning – Dennis Spillecke
• Marketing Data Technology – Cutting Through The Complexity (January 2015) – Winterberry Group
• Strategic Use Of Database Marketing For Marketing Decicion-Making – N. Gladson Nwokah
• Teradata 2015 Global Data-Driven Marketing Survey – Progressing Toward True Individualization
• The Data-Driven Marketer – The Power And Confidence To Let Data Drive Marketing – ReachForce
• The New Driving Force Of Data-Driven-Marketing – Oracle Data Cloud
• What Do We Mean By Direct, Data And Digital Marketing – Graeme McCorkell & Derek Holder