Database Marketing

• A Guide To Customer Database Marketing – Inge Dowden
• A Survey Of Database Marketing – Marianne Seller & Paul Gray
• A Systemic Approach To The Database Marketing Process – James E Pearce, Geoffrey I Webb & Robin N Shaw
• A Theoritical Approach To Total Quality Concept In Database Marketing – Dr. Mucahit Celik & Dr. Yakup Durmaz
• Advanced Database Marketing – Paid Search Advertising – Oliver J. Rutz & Randolph E. Bucklin
• Cross-Selling Through Database Marketing – A Mixed Data Factor Analyzer For Data Augmentation And Prediction
• Customer Behavior Metrics In Database Marketing – Cristina Romanciuc
• Database Marketing – Real Life Answers – Marquis
• Database Marketing In The Travel And Tourism Industry
• Database Marketing With Online Behavioral Data Made Simple – Webtrends
• Five Tips For Building A Marketing Database – Anchor Computer
• Internal And External Database Marketing – OREC Professional Marketing Systems Inc
• Our Data Is A Mess! – How To Clean Up Your Marketing Database – Bernice Grossman & Ruth P. Stevens
• Overview Of Database Marketing
• Significance Of Database Marketing In The Process Of Target Segments Identification And Service
• Six Steps To Building A Successful Database – A Primer For Marketers – David Bernard
• The Application Of Database Marketing In Commercial Bank’s Operation And Management-Evidence
• The Commercial Use Of Segmentation And Predictive Modeling Techniques For Database Marketing In The Netherlands
• Why Doesn’t Marketing Use The Corporate Data Warehouse – The Role Of Trust And Quality In Adoption