Marketing Analytics & Metrics

• 5 Tips To Get More From Google Analytics – Ross Perez & Brett Sheppard
• Better Marketing Metrics – Avinash Kaushik & Mitch Joel
• Big Data And Marketing Analytics In Gaming – Combining Empirical Models And Field Experimentation
• Customer Profiling – Using Your Customer Data To Improve Your Marketing ROI – D&B
• Digital Marketing Analytics – Making Sense Of Consumer Data In A Digital World – Chuck Hemann
• Gauging Web Analytics Practices In The Age Of The Customer – James McCormick
• Marketing Metrics & Analytics – The Definitive Guide – Marketo
• Measure, Analyze And Manage – Optimize Marketing Results With Business Analytics – IBM
• Measuring Impact – How Sungard Availability Services Attributed 300% Pipeline Increase
• Modern Marketing Analytics – Marketing Analytics In The Age Of The Internet, Cloud And Social Media
• The Definitive Guide To Marketing Metrics & Analytics – Marketo
• The Essential 8 – Top Reports That Every Marketer Needs – Marketo
• The Golden Metric – Customer Lifetime Value – Santi Pierini & Mike Stocker
• The Integrated Marketing Analytics Guidebook – Metrics That Matter – Omni-Channel Marketing Measurement
• The New Trends In Metrics And Analytics – Marketo
• Using The Right Metrics To Build Marketing’s Credibility – Marketo’s Secret Sauce – Jon Miller