Product Marketing

• A Product Marketer’s Guide To Creating Battlecards That Win – Klue
• Apple’s iPhone Launch – A Case Study In Effective Marketing – Kyle Mickalowski, Mark Mickelson & Jaciel Keltgen
• Creating A Product Strategy – Jean-Philippe Deschamps
• Direct Marketing Product-Market Strategies – Sorina-Raula Girboveanu
• Internet And Product Marketing – Frank Furness
• Marketing Communication Strategies In Support Of Product Launch – An Empirical Study Of Taiwanese High-Tech Firms
• Marketing Strategy For Start-Up Businesses Or New Product Launch
• Marketing Strategy Of The New Product Introduction On The Market – Lubica Kubicova & Zdenka Kadekova
• Marketing Your Product On Social Media – Cliff Ennico
• Product Classifications And Marketing Strategy – Hume F. Winzar
• Product Development Capability And Marketing Strategy For New Durable Products – Sumitro Banerjee
• Product Innovation And Product Innovation Marketing – Theory And Microeconometric Evidence – Ulrich Kaiser
• Product Marketing For Startups – Adam Gross
• Product Marketing Toolkit – Cheryl Frankiewicz, Graham A.N. Wright & David Cracknell
• R&D, Marketing, And The Success Of Next-Generation Products – Elie Ofek & Miklos Sarvary
• SPMC – Strategy-D Product Marketing Checklist
• Strategic Marketing Planning For Radically New Products – Lee G. Cooper
• The Blueprint Of Modern Product Launch Marketing – Kapost & Salesforce Pardot
• The Product Life Cycle – It’s Role In Marketing Strategy & Some Evolving Observations About The Life Cycle