Television Advertising

• 10 Steps You Need To Take To Make A Great TV Ad – Apryl Duncan
• 7 Dynamics Transforming TV – The Evolution Of TV – Google
• Ad Quality On TV – Predicting Television Audience Retention – Yannet Interian & Sundar Dorai-Raj
• Advanced Television Advertising – A Primer For Buyers And Brands (June 2015) – Interactive Advertising Bureau
• Advertising & Audiences – State Of The Media (May 2014) – Nielsen
• Advertising Content And Television Advertising Avoidance – Kenneth C. Wilbur
• Advertising Through Television – Andreea Budacia
• An Analysis Of Information Content In Television Advertising – What Do Chocks, Pizza Hut, Trident
• Brand Recognition In Television Advertising – The Influence Of Brand Presence And Brand Introduction
• Comparative Effectiveness Of Radio, Print And Web Advertising – Prithvi B.J. & Mihir Dash
• Competition Issues In Television And Broadcasting 2013 – OECD
• Creating Rock Solid Teleseminars And Webinars – Nicola Bird & Kim Clausen
• Evaluating The Effectiveness Of TV Advertising In The Modern Media Landscape – Neustar
• Future Of Television – Media & Entertainment – EY
• Goods And Services Differences In Television Advertising – An Australian Replication – David Gauci
• Impact Of Television Advertisments On Children – A Case Study Of Makurdi Town – Ogbu I. Edwin
• Measuring Advertising Quality On Television – Deriving Meaningful Metrics From Audience Retention Data
• Measuring The Long-Term Effects Of Television Advertising – Nielsen-CBS Study Uses Single-Source Data
• Radio, Television, And Newspaper Advertising – David Waring & Marc Prosser
• Radio’s ROI Advantage – A Major New Study Of Radio’s Return On Investment Compared To Television
• Regulation Of Television Advertising – Report With Evidence – Authority Of The House Of Lords
• Television Advertising And Online Shopping – Jura Liaukonyte, Thales Teixeira & Kenneth C. Wilbur
• Television Advertising Of Food And Drink Products To Children (28 March 2006) – Sonia Livingstone
• The Effect Of Television Advertising On The Success Of A Business Organisation – IJAAR
• The Effectiveness And Targeting Of Television Advertising – Ron Shachar & Bharat N. Anand
• The Effects Of Television Advertising On Materialism, Parent-Child Conflict, And Unhappiness – A Review
• The Effects Of Television Commercials On Customers Purchase Intention – A Study Of Milk Industry In Ho Chi Minh City
• The Future Of Television Advertising – Tina M. Lowrey, L. J. Shrum & John A. McCarty
• The Impact Of Combining Local Radio And TV On Advertising – Arbitron Inc
• The Impact Of Television Advertising – Learning Without Involvement – Herbert E. Krugman
• The Role Of Consumer Involvement In Determining Cognitive Response To Broadcast Advertising
• TV Advertising Analysis – The Effectiveness Of TV Advertising On Sales And Traffic – Dagmar
• TV Advertising Guide – What It Costs And How To Get Started – Maggie Aland