Word Of Mouth

• A Multi-Stage Model Of Word-Of-Mouth Influence Through Viral Marketing – Arnaud De Bruyn & Gary L. Lilien
• A Word-Of-Mouth Scale In A Services Context – Jillian C. Sweeney, Geoffrey N. Soutar & Tim Mazzarol
• Advertising And Word Of Mouth In Tourism, A Simulation Study – Rodolfo Baggio, Chris Cooper & Noel Scott
• An Introduction To WOM Marketing With Definitions – Word Of Mouth – The Act Of Consumers Providing
• C-2-C Market Relations And Word Of Mouth – Aleksandar Grubor & Ruzica Kovac Znidersic
• Customer-To-Customer Interactions – Broadening The Scope Of Word Of Mouth Research – Barak Libai
• E-Word-Of-Mouth Marketing – Dr. John Eaton
• Electronic Word Of Mouth – The Effects Of Incentives On E-Referrals By Senders And Receivers – Jan Ahrens
• Electronic Word-Of-Mouth – An Exploration Into The Why, What, And How – Budi Soetarto & Kenneth B. Yap
• Factors Enhancing The Effect Of Word Of Mouth On Consumer Outcomes – Tim Mazzarol & Jillian C. Sweeney
• Generating Word Of Mouth – The Best Form Of Advertising – Philip C. Wrzesinski
• How Customer Communities Power Word-Of-Mouth Marketing – Lithium Technologies
• How Damaging Is Negative Word Of Mouth – Don Charlett, Ron Garland & Norman Marr
• How Interest Shapes Word-Of-Mouth Over Different Channels – Jonah Berger & Raghuram Iyengar
• How To Use Influencers To Drive A Word-Of-Mouth Strategy (April 2016) – Ed Keller & Brad Fay
• Identifying Influential Reviewers For Word-Of-Mouth Marketing – Yung-Ming Li, Chia-Hao Lin & Cheng-Yang Lai
• Impact Of Word Of Mouth On Consumer Buying Decision – Nawaz Ahmad, Jolita Vveinhardt & Rizwan Raheem Ahmed
• Influencing & Measuring Word Of Mouth On Twitter – Danny Oosterveer
• Leading The Conversation – Influencers’ Impact On Word Of Mouth And The Brand Conversation – Ed Keller
• Libraries And Word Of Mouth Marketing – Consumers Are Bombarded With Advertising Messages – Rachel Smith
• Monetary Value Of Word-Of-Mouth Marketing In Online Communities – Michael Trusov & Randolph E. Bucklin
• Nothing Compares To Word-Of-Mouth Buzz – Barry Blesser
• Online Consumer Reviews – Does Negative Electronic Word-Of-Mouth Hurt More – Christy M.K. Cheung
• Online Reviews – The New Word Of Mouth – A Guide For Managing Your Restaurant’s Reputation
• Positive Word Of Mouth Marketing – Explaining The Roles Of Value Congruity And Brand Love
• Return On Word Of Mouth – WOMMA
• Shaping Up Word Of Mouth Marketing Strategy – The Case Of An Independent Health Club – David Stokes
• The Conceptualization Of Electronic Word-Of-Mouth (EWOM) And Company Practices To Monitor, Encourage
• The Differences Between Positive And Negative Word-Of-Mouth – Emotion As A Differentiator – Jillian Sweeney
• The Economics Of Word Of Mouth – Designing Effective Social Media Marketing For Magazines – Hugh J. Martin
• The Effect Of Word Of Mouth On Sales – Online Book Reviews – Judith A. Chevalier & Dina Mayzlin
• The Effects Of Humor On The Processing Of Word-Of-Mouth – Dave Bussiere
• The Effects Of Word Of Mouth Communication On The Consumers’ Travel Agency Choices – Fatma Cakir
• The Emergence Of Electronic Word-Of-Mouth As A Marketing Channel For The Digital Marketplace – Ravi Sharma
• The Hotelier’s Guide To Social Proof Marketing – Leveraging Word-Of-Mouth Marketing In The Digital Age